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About Agri India Tourism
About Agri India Tourism
In many regions across the globe , farmers are recognizing the need and desire to diversify their farm products and supplement their agriculture income, with an agriculture economy that has decreased to just 2% or remained stagnant for last 10 years ,farmers across India have tremendous opportunity to diversify their list of products and service offerings with agriculture tourism. Agri Tourism increases the potential for higher margins on farm sales of value added products and services.
Agri-tourism attracts urban tourists to rural villages for a form of relaxation that follows the growing trend of tourism that is both educational and recreational. It is another option for farmers wanting to diversify their farming operations that will help bring more economic activity to rural areas of India.
Travel and Tourism are big Business across India, In India 306 * million domestic leisure tourists (* Tourism report 2004) spend more money every year and support millions of jobs. This article / report will also help Management Graduates, banker and financial institutes, and other stake holders in Agriculture Sector.
For India as whole the landscape, much of the infrastructure, and the resources are already in place, to take advantage of the opportunities, farmers will have to carefully research and assess their situation with regards to location, marketing, human resources and facilities before developing an in-depth business plan for Agri Tourism activity. India consists of more than 6 lakh villages; most of the villages in most of the taluka places and surrounding rural areas have been attracting the tourists for short breaks for more than three decades. Visitors are attracted to these places because of its rural landscape, which has been defined by its agriculture resources. Indian domestic tourism activity and agriculture are, therefore, linked in an inseparable bond.
Agri Tourism is a new concept in the already saturated market of conventional, heritage, eco, medical, religious tourism. India is well known in the international tourism market for its scenic beauty, locale, friendly people, and this concept which is being introduced for the first time in the Baramati, district of Pune got immense response in term of tourist visiting the Agri tourism baramati project, within three years of operations it has received more than 20000 tourists, from across India and also from all over the world, further it has a massive scope for success.
The concept of Agritourism is a mixture of integrating agriculture along with pleasure, thus putting across an option of an Agritourism. Tourists from the urban areas can come and spend their weekends or holidays in a village cum agricultural atmosphere at a very nominal cost. It is the home away from home and with giving a personal feels and that too in harmony with culture, language and ethics.
Definition-Agri Tourism: “The act of visiting an agriculture farm, or any agriculture, horticulture, or agribusiness operation for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation” is the economic activity that occurs when agricultural products or services are provided to the traveling public. However Agri Tourism can be viewed much like eco tourism as small scale, low impact and in most cases education focused and more over small landowners operate majority of farms in India , opportunities for uniqueness and customization are limitless.
The Agri-tourism sector includes:
Farm oriented retail opportunities, Farm based Accommodations, Meals, Farm Tours, Harvest Festivals, Rural Art and Rural Festivals, farm vacations, observing or voluntary participating in farming activities, Agricultural events, where tourists interact directly with the farm family and their employees. These services can be tailored to specific seasons in order to complement farmer income
With increasing expenses in agriculture input costs and lesser and tighter returns, farmers are seeking new ways to generate and diversify and add value to their agriculture income. They need to be able to better utilize their human and capital resource base to be more competitive and profitable. Consequently, there is growing interest in Agri-tourism.
It not only can help increase farmers income, but also can promote and serve as a sales outlet for both raw and value added agricultural products. The entire agriculture industry also benefits by enhancing agriculture awareness.
Agri-tourism already exists, to a significant extent, in Pune District. Some examples of these businesses include, Junnar Agri Touirsm and Agri Tourism Baramati, there farm based bed and breakfasts, fruit stall also road side markets, a winery, jaggery making unit, tractor and bullock cart rides, horseback riding and farm museums, sugar factory, silk processing units, dairy farm, goat farm, etc Some businesses (self helf womens groups) have linked with other attractions to package their services as part of a coordinated marketing program.
This model provides a general overview of the opportunities that exist and some specific examples of farm based accommodations.
Agri Tourism Advantages: • Diversify and increase income sources. • Share challenges and satisfaction of your lifestyle with others. • Develops interpersonal and communication skills. • Agri-tourism creates employment opportunities for farmer’s family members. • Supplements the family’s income. • One of the most rewarding aspects of Agri-tourism for many farmers is the opportunity to provide the public with a better understanding of what agriculture is really about. • It is also an opportunity to enhance the community’s economic potential. • Relatively less expensive. External Resource: Once the farmers decide goals and objectives of the new agri tourism enterprise, the farmer may want to discuss with the expert organization in the field that have experience in implanting agri tourism projects. Agri Tourism Development Corporation can help promote the agri tourism business along with other local projects, in addition ATDC may be able to provide you information about the tourists who visit your area, further can help to gather the information on agri tourism, and bring the urban tourists to your agri tourism location.
Reference : http://wikibin.org/articles/agri-tourism.html
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